Starting with a new version of Chrome in 2018 the Google browser will stop annoying redirects from a website to another page that you did not expect or want.
When you are navigating to a particular web page and then suddenly your browser jumps to a different page in what is called a redirect this is annoying and often something the original website target did not want to happen.
Chrome 64 that is now being tested and is expected to be released early next year will block that kind of redirect.
Google product manager Ryan Schoen said in a blog post: "We've found that this redirect often comes from third-party content embedded in the page, and the page author didn't intend the redirect to happen at all." Chrome will inform you of its blocking action.
When you click on a link, sometimes the website will open in a new tab while the existing tab displays a page you did not request. Chrome 65 which is to be released a few weeks after Chrome 64 will prevent this from happening.
Already ad blockers are available for browsers as add ons and Chrome plans to incorporate what they call an ad filter in their browser early next year.
The Ad Blocker extension to Chrome can be downloaded here as well as other places. Apparently the blocker works on Safari the Apple browser as well. I am using it on the Vivaldi browser. One can unblock a sites' ads should you wish.
According to browser analytics firm StatCounter, Chrome is by far the global leader in browser use with 54.75 percentage worldwide at the end of October. Safari was used by 14.54 percent globally. UC browser common in developing countries had a 7.8 percent share. Firefox was at 6.08 percent. Even Opera was ahead of the once dominant Internet Explorer(IE) at 3.89 percent compared to 3.74. Edge the replacement for IE was even lower.
Chrome 64 will also block automatically playing videos that have audio as does the new version of Apple's Safari browser. The ad blocker is already available as an extension to Chrome as discussed in a recent Digital Journal article. An add on is also available for the browser Opera.
The changes to Chrome are part of Google's ongoing efforts to make websites filled with ads more bearable. The changes will be rolled out gradually and are expected to be released to everyone in the first few months of next year.
Google will be working with the Coalition for Better Ads that includes other tech giants as well as social media groups so it will not be making decisions on its own without considering the views of others.
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